According to Bourdieu's work Cultural Capital is divided into three states:
Objectified, Embodied and Institutionalized.
<span>The difference between these three states are objectified state is related to cultural goods such as
pictures, books, machines, etc. embodied state is the long-lasting depositions
of the mind and body and institutionalized state discusses entirely original
properties on the cultural capital.</span>
Answer: So he knows how they respond to certain things, and knows how to better portray the message he's trying to send.
In China seals were used since at least the Shang dynasty. In the Western Zhou, sets of seal stamps were encased in blocks of type and used on clay moulds for casting bronzes. By the end of the 3rd century BC seals were also used for printing on pottery. In the Northern dynasties textual sources contain references to wooden seals with up to 120 characters.
Also, Stone and bronze blocks
Woodblock printing (200 AD)
Legendary origins
Lithography
Lithography
etc.