Question

Think of an organization that you know relatively well and attempt to construct a mission statement in light of the components of missions discussed in this chapter. What components did you choose to emphasize in the statement? Why? What component do you think really embodies the distinctiveness of the organization?

Answer 1

Answer:

C-STEM Lab services is the organisation of choice

Explanation:

Why?

This is because C-STEM Lab offers services that leads to soft-skill and self dependent development thereby leading to the eradication of the high level of illiteracy in the society.

Their distinctive component

Their distinctive component is to providing education technology tools and platform's to enhance quality outcome in teaching and learning.

Answer 2

Answer:

I know a small fashion design company called ElegantU

A good mission statement for this company would be

"To help ladies create their desired image and make them achieve visual expression according to the style that suits them".

Explanation:

A good mission statement can surprise, inspire, and transform your business. They provide a clearly stated purpose of your business and the goals you have for succeeding. The best mission statements go hand-in-hand with corporate philosophy and culture and help guide a company from the present into the future.

The component that really embodies the distinctiveness of ElegantU is the ability to create a desired image exclusively for ladies.

The three components in a mission statement are:

• Key market: the target audience.
• Contribution: the product or service.
• Distinction: what makes the product unique or why the audience should buy it over another.