The highest point above sea level is an elevation. The difference between the highest and lowest point in an area is a relief.
He is demonstrating a high need for affiliation. The affiliation
need is a word that was made popular by David McClelland and defines an individual's need to
feel a sense of participation and "fit in" within a social group or
it can also be associating oneself to others through communicating.
It is important for the ALSA management team to understand the importance of social media in their work because they had their most successful fundraiser thanks to social media. The Ice Bucket challenge raised $115 million in just a little more than one month.
This challenge began to spread massively after celebrities started to participate in the activity of dumping buckets of ice water over their heads and making donations to increase worldwide awareness on the ALS disease.
The videos shared on social media became viral and more than 17 million people were part of it. The ALSA organization sent an email to 60,000 people on their mailing list, but the movement developed mostly on its own.
The ALSA management team also understood that the impact of repeating the event next year would not be the same. However, they can still make annual events thanks to the 2014 popular event.
