The two forces are:
1. Falling barriers to trade and investments: Many countries of the world now allow their countries to engage in trade with other countries, this has led to increase in globalization of markets and production.
2.Technological innovations: technology has made so many things possible in the business world today.The whole world has been linked up by internet and this makes it easier for a company to market its products to the whole world.
Answer:
A. Loyalty
Explanation:
Brand Equity is the term used to describe the identity of a specific brand that has been built to be recognized and followed by its customers with loyalty.
Loyalty related to Brand Equity is the main factor in placing product quality and image as one of the company's marketing strategies. This is because it makes the consumer "fall in love" with the product offered, refusing to exchange it for similar ones, but who do not have the same identity. An example of this can be seen in the question above, where Albert and Alberta refuse to stay at a gym that does not offer their favorite drink. Because of this, they prefer to leave this gym and look for one that provides the drink they want.
Answer:
The annualized rate of return to the Swiss investor is -7.93%.
Explanation:
This is an instance of foreign currency bond.
Using the exchange rate of $1 = 1.420, purchase price of the bond is calculated as $9,708.74 x 1.420 = 13,786.4108 Swiss Francs
Using the exchange rate of $1 = 1.324, maturity value is $10,000 x 1.324 = 13,240 Swiss Francs
Holding period is 6 months.
So, annualized rate of return is: (Maturity amount - Purchase price)/Purchase price x 12 / No of months
Annualized rate of return is: (13,240 - 13,786.4108)/13,786.4108 x 12/6 = -0.079268028.
Annualized rate of return is -7.93% approximately.
Answer:
The market value of equity should be used.
Explanation:
Their are only two methods which are book value method or market value method. The market value method is preferred because the reason is that the market value gives the more accurate numerical value that the securities of the company will give which is the required rate of return to its investors. However historic cost data is not useful because the value of stock and bonds keeps changing every second in the stock exchange and their is the risk that the WACC calculated is inaccurate which implies that the project appraised is also incorrect.
So the best way to calculate the weighted cost of capital is that we should use the fair value of the securities.
