The fast food industry is very competitive and is dominated by large companies. Small businesses must be experts in developing marketing strategies that drive consumer traffic. This implies keeping in constant contact with customers. One of the best ways for small fast food businesses to keep in touch with their businesses is through marketing research. A small fast food company should know what key customers want and buy it before developing advertising and marketing strategies.

Fast food companies can drive traffic through collectibles, particularly those enjoyed by children. Select a popular movie or animation. Find companies that sell dolls, glasses or other souvenirs that are related to the movie. It offers between four and six characters or glasses. Provide a free item for the purchase of children's food. These fast food marketing strategies attract people to come back until they have all the collectibles. Choose a popular theme for your collecting that other fast food companies are not marketing.

Market segmentation

Small fast food companies often use market segmentation as a marketing tool. Market segmentation is the process of identifying the main purchasing groups that sponsor your restaurant. This information is largely obtained through market research surveys, asking people for demographic information such as age, income and household size. For example, most of your clients can be between 18 and 24 years of age and earn less than US $ 40,000 a year. Then you could locate people from this demographic within five miles (8 kilometers) of your restaurant. Get the addresses of these residents and send them coupons by mail. You can also segment your market with various activities, attitudes and customer

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3 years ago