Answer:
The correct answer is weighing the decision criteria
Explanation:To find out the solution to any problem it is necessary that decision has to be taken.A possibility can be regarding various decisions.But which decision is more important and which is less important ,it has to be considered.
For this Chester has to assign weights to each criteria depending upon the importance of that decision criteria .This will help him to prioritize effectively.It will give him more clarity on decision making.
Steps for weighing the decision criteria
- Identify the criteria:Identify the key factors that matters.It means what important decisions Chester has to take to resolve the matter.All those decisions have to be considered.
- Rate the criteria:Give weights to all the decision criteria.More weights to important decisions and less weights to less important decisions.
- Rate your options against criteria and multiply by weights.
Look-alike Tasteeos sell for less price than the market-leading Cheerios brand. Cereal manufacturer has employed a cloner marketing strategy.
Cloner marketing strategy refers to creating a product by copying features of an already existing brand product. A manufacturer might copy the same features of distribution, production, labeling, ingredients, advertisement, and looks but the quality will differ from the leading brand.
Cloner is a parasitic marketing strategy that thrives on the investment of the major brand that another firm is copying to sell its products. To escape the copyright issue, these cloner firms make sure the name of the product is slightly different from that of the major brand.
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Answer:
Harlose Suits owns more equipment than required for manufacturing goods during periods of regular demand in order to tackle sudden demand surges. It also has a certain reserve of produced goods to tackle material shortages. In this case, the reserve of equipment and produced goods are examples of <u>the</u> <u>capacity cushion</u>.
Explanation:
The capacity cushion is the amount of reserve capacity that a business keeps to manage sudden increases of demand or momentarily losses of production capacity.
Answer:
The first step in target marketing is to assess which of the newly created segments offer the greatest profit potential.
Explanation:
This alternative is correct because in the realization of a target marketing because the first step to introduce yourself in some market segment is to analyze which one has the highest profit potential. This step is essential because when a company directs its activities to reach specific customers, data must be surveyed to analyze consumer characteristics that will be essential to the success of the business.