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3 years ago

Multi-product branding is:_______.

Business

1 answer:

Elan Coil [88]3 years ago

8 0

Answer:

b. a branding strategy in which a company uses one name for all of its products in a product class.

Explanation:

Multi-product branding is a branding strategy in which a company uses one name for all of its products in a product class.

Multi-product branding is a business strategy widely used by manufacturers, it involves producing and selling multiple products using the same brand name for all.

For instance, Pears may have Pears diapers, clothing lines, lipstick ranges, shoes, body lotions, eye shadow, foundation etc. They are all different products manufactured and all branded as Pears.

The merits and advantages of Multi-product branding is high brand awareness, low promotional and advertising costs, and brand equity return.

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Which of the following statements about the relationship between the financial market and the

BigorU [14]

Answer:

Explanation:

that makes sense more shdjdjjd

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2 years ago

Clorox sells five major product lines including cleaning, household, lifestyle, professional, and international. Together the pr

Ymorist [56]

Answer: (B) Product mix

Explanation:

The product mix is one of the important element of the marketing mix as it offers a various types of product ranges in the market and when the company offers a large number of the product line availability in the market for the consumers the this is known as the product mix.

The product mix is one of the important element for all the companies as it provide the complete image of the products and the brand of the specific organization in the market and it also helps in maintaining the consistency.

According to the given question, the Clorox sells the one of the 5 important product lines on the basis of the specific product mix dimensions as it s one of the important concept in the business model.

Therefore, Option (B) is correct answer.

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3 years ago

From the consumer’s perspective, the elements of an imc strategy can be viewed as being either.

Furkat [3]

From the consumer’s perspective, the elements of an IMC strategy can be viewed as being either "Passive or Interactive."

<h3>What is IMC strategy?</h3>

The integrated marketing communications (IMC) plan transforms your marketing department from a collection of independent operations into one cohesive strategy.

IMC combines your numerous marketing materials and channels, including digital, social media, PR, and direct mail, into one trustworthy message.

The integrated marketing strategy includes-

IMC evaluation of a brand and also its main rivals.
IMC Report Card
Identifying a brand's, an organization's, or a person's main communications outlets.
Core strategy statement identification and adaptive messaging
Timeline for the project, including deliverables and particular strategies
reporting and measurement

Each integrated marketing communication approach should include three components:

the target customer,
the channels used to deliver the message, and
an assessment of the communication's effectiveness.

To know more about integrated marketing communication strategy, here

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6 0

2 years ago

If 60% of the population is female and 30% of females buy physical therapy services, and 70% of men buy physical therapy service

Maslowich

Answer:

Men.

Explanation:

Well, 70% of 40% (100% - 60%) = 28% total population demand.

30% of 60% = 18%

28% > 18%

5 0

2 years ago

You notice that when customers have too many choices, they are less likely to make a decision about what to buy, so you tell all

grin007 [14]

Answer:

This statement falls under Classical Management Theory

Explanation:

In this case, managers want to help customers in making their choices easy and simple for them. Yes, its very much true that too many choices create ambiguity, it becomes very hard for the customers to choose from overload of choices, that's the reason Apple only came with one phone model, iPhone. Furthermore, managers want employees to help customers, therefore, they have linked their motivation directly with the incentives and commissions, which directly falls under the classical management theory, which says that employees have certain economic and physical needs which they have to meet and fulfill. Moreover, classical management theory also helps us in the areas of leadership, specialization of labor, profits, and decision making. Here managers want to streamline their operations as well, which is also another feature of management theory.

7 0

3 years ago