Answer:
b. a branding strategy in which a company uses one name for all of its products in a product class.
Explanation:
Multi-product branding is a branding strategy in which a company uses one name for all of its products in a product class.
Multi-product branding is a business strategy widely used by manufacturers, it involves producing and selling multiple products using the same brand name for all.
For instance, Pears may have Pears diapers, clothing lines, lipstick ranges, shoes, body lotions, eye shadow, foundation etc. They are all different products manufactured and all branded as Pears.
The merits and advantages of Multi-product branding is high brand awareness, low promotional and advertising costs, and brand equity return.
