Among the choices above the more important in a speech than in a written work is the ethics. It is important in each speech because through ethics you will be able to explain your ideas or purpose well in a proper manner and be more appealing.
Pathos is a rethoric device which appeals to emotions and seeks to that stir them up. According to the subject at hand, the empotions it might want to produce can be different, ranging from emphaty, sorrow, or even pity.
Pathos is the one rethorical devise that, aside from being expressed through words and pictures, can also be conveyed with gestures of the body. This is the reason why it is more important to use pathos in a<em> speech</em> rather than a written work.
