What is one disadvantage of using a radio ad to announce the arrival of several works by a famous painter at a local art museum?
A radio ad can only play once, so it cannot reach as many people as other forms of media. A radio ad is expected to be funny, so people may think that the arrival of the painter's works is just a practical joke. A radio ad is fairly short, so it cannot give people information about when the works will be on display. A radio ad communicates ideas audibly, not visually, so it cannot let people see images of the painter's works.
A radio ad communicates ideas audibly, not visually, so it cannot let people see images of the painter’s works.
A lot of people won’t be pulled in because they can’t see the paintings. I’d say this is the answer, since the other three don’t really fit. Radio ads can play more than once, most of them aren’t even funny, and they’re short, but they usually have an address or location attached.
