Why would having a professional athlete express his love for a particular brand of sports drink be an effective means of persuas
ion? The athlete is perceived as an authority on sports-related matters.
The athlete makes the audience feel guilty that they do not exercise more.
The athlete's success in sports proves that he is intelligent.
The athlete makes people want to do the right thing.
Nobody actually says that, but Higgins says to his mother, '' Oh, I can't be <span>bothered with young women. My idea of a lovable woman is somebody as like you as possible."</span>
