First ¿Cuánto Cuesta? means How much in Spanish to answer correctly to that answer you say a number for an example:
Girl : ¿Cuánto Cuesta?
Guy: Tres
you may saw the object you are talking about.
But if you wan to answer as saying in terms like how much you love someone you say todo esto which means this much.
Can you specify what you mean?
Answer:
We put on deodorant = Nosotros nos ponemos desodorante.
