<span>The fundamental limitation of a matrix structure is that it institutes a dual hierarchy that violates the unity-of-command principle</span>
Answer:
Market Targeting
Explanation:
This is a process of identifying different segments of a market's attractiveness and identifying a particular one to enter.
It guides towards making the best decision at market selection stage ,that will be of a great value to the organization..
The two basic stages involved are evaluating the market and selecting market target segments and targeting strategy.
Size and growth , attractiveness ,income , accessibility and availability of resources are factors to be considered during the process
Answer:
Explanation:
Target marketing is a way of focusing your advert on specific people, location, age group, interest, in order to have a maximum yield.when utilizing target marketing strategy, there are a lot of advantages that are attached to it as discussed below;
- Precise advertisement ; when you have a target market you are aiming at you will not waste your energy in running numerous advertisements to the target area you only advertise what they need. e.g if a certain area in London demands for ladies bags so often and you make both female bags and male bags, your advert will definitely be on the bags that are demanded more often.
- It saves cost ; cost of running advert for so many goods and services will be reduced because you already know your target customers you only advertise what they needed with little money and more result.
- Loyalty; when you channel your strength in an area of target you become more reliable and trustworthy and you start to gain loyalty from your existing customers and referrals from them.
- Increased customer base your customer base will increase because your customer base has friends and family so they introduce you to them and from there your customer base increases.
Answer:
The company paid in dividends the same amount of the Net Income of the Year 2018
Explanation:
If the company keeps the retained gains at zero balance it means that each dollar the company gains during the year it's paid in dividends.
During the year the company gain money from its operations, the total Profit or Losses are reflected in the Financial Statements, if the company gains money and the Retained Earnings are zero, it means each dollar is paid in dividens, the amount available to paid is the Net Income of the Income Statement.