Question

Wild Plus, a television channel dedicated to wildlife, wanted to promote its new wildlife adventure series. The series was given wide coverage in newspapers and on television after the channel promoted it, which created awareness about Wild Plus and led to a large viewership. In this case, Wild Plus engaged in
A. advertising.
B. personal selling.
C. public relations.
D. sales promotion.

Answer 1

Answer:

Option C. Public relations

Explanation:

A public relation strategy plays vital role in promoting organization's services and products to create brand awareness and place the product among the customer priorities. Furthermore, public relation strategy also helps the organization to promotes its product by increased communication with the customers and repositioning of product or service. So the Wild Plus is using public relation strategy increase its brand awareness through repositioning of its services and increased communication with its customer to opt to its product offerings.