What is the underline phrase the question is referring to?
Greek lesson time! (Well, not really. The words are so commonly used it might as well be considered English now.) Anyway, let’s examine what each of these terms means. Aristotle referred to orators when he spoke about persuasion, so let’s assume that there is some random anonymous speaker anxiously standing nearby who I will refer to.
Ethos pertains to the credibility of the speaker.
Pathos refers to the emotional appeal of the speaker.
Logos concerns the logic of the speaker.
But how does web design relate to all of this? Well, a website, much like our random, anxious, anonymous, and non-existent orator, is a communication vessel. Now let’s look at ethos, pathos, and logos again and translate them into web design speak.
Answer: McCarthyism is a person, He is known for alleging that numerous communists and Soviet spies and sympathizers had infiltrated the United States federal government, universities, film industry, and elsewhere. The term "McCarthyism", coined in 1950 in reference to McCarthy's practices, was soon applied to similar anti-communist activities.
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A direct specific meaning as distinct from an implied or associated idea comparing a word's denotation with its connotations. Angry and agitated have different denotations. (Angry means full of anger, agitated means stirred up. A person could be agitated because it's their wedding and they are worried things might not go well, but they are not angry). Try looney as opposed to mentally disturbed. Or lazy as opposed to reflective. Or sensitive as opposed to whiny.
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