In creating an audience profile, you will be able to see the social and economic characteristics of your audience, that will allow you to identify your target audience.
When designing an advertisement, it is important to clarify who your target audience is. This is because different types of people react differently to certain messages. This is mostly a consequence of the variety of characteristics people display, such as age, gender, socioeconomic status, education level, etc. By creating an audience profile, you are able to increase the chances of your message resonating with a particular audience.
