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astra-53 [7]
3 years ago
11

This activity is important because as a marketing manager, you must allocate resources to reach your target market. During the s

trategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. In this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. The goal of this exercise is to demonstrate your understanding of the Strategic Marketing Process and related marketing actions.
Proctor and Gamble - is one of many Fortune 500 firms using neuro-marketing to research customers by subjecting them to an MRI brain scanning device while they are asked questions.
Specialized Bicycle - is using a Gaantt chart to develop the schedule for the launch of its new product lines for the spring biking season.
Konica Minolta- is always collecting data on how its photo copiers break down and which parts break. The company uses this information to improve the parts that break down the most, to minimize service calls.
Honda Element - In the development of Honda Element, the marketing team chose "20 somethings" with active lifestyles as the primary target.
Gillette - When gillette introduced, the five blade Fusion razor it estimated what its first five years of sales revenue would be.
Sony Music - As part of executing its marketing plan, Sony Music works with manufacturers of CDs and distributors to make sure that all retailer types have the music in stock when a new album is released.
Oral B - When developing Oral B pro - health for sensitive gums floss, Oral B had the target market if consumers with sensitive gums in mind.
Fischer Price - had a play lab where it can bring in children to let them play with Fischer Price toys to gain an understanding as to how kids currently use its products.
Kimberly Clark - After every new product launch, Kimberly Clark, maker of personal care products, compares its projected sales to the company'd actual sales to see if the firm missed the mark. The company learns from its mistakes to better forecast the sales of future products.
BMW- In developing BMW Z3 Roadster, the company had many marketing mix decisions to make it. Perhaps the most important decision that the price point for the vehicle must be under $30,000.
Business
1 answer:
Sveta_85 [38]3 years ago
5 0

Answer:

the hell is this

im to lazy to read

Explanation:

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When you vote for the president who would you vote for.<br><br> please comment your answers below.
wolverine [178]

Answer:

fasho

me .

Explanation:

fasho fasho fasho

8 0
3 years ago
Read 2 more answers
International trade-dependent jobs have grown at a rate three times the growth of U.S.-dependent jobs.
HACTEHA [7]

Answer: True

Explanation:

International trade is simply exchange of goods and services that take place between countries. It should be noted that gloabl trading gives the countries and the consumer opportunity through which they're exposed to the produfte that they don't have in their countries.

International trade-dependent jobs have grown at a rate three times the growth of U.S.-dependent jobs.

This is True

3 0
3 years ago
How and Why Can Complexity Theory be Applied by Managers to Implement Strategic Change?
REY [17]

Answer: C

Explanation:

6 0
2 years ago
e payoff matrix below shows the payoffs (in millions of dollars) for two firms, A and B, for two different strategies, investing
Harman [31]

Answer:

Invest

invest

Explanation:

Game theory looks at the interactions between participants in a competitive game and calculates the best choice for the player.

Dominant strategy is the best option for a player regardless of what the other player is playing

firm a can either earn20 or 70 if it advertises or 5 or 50 if it does not advertise. this is the same for firm B.

Thus the option that would yield the highest payoff is for both firms to advertise.

this is an example of prisoners dilemma

7 0
3 years ago
When the government of any country restricts the sale of a particular commodity to certain groups — for example, restricting sal
Alla [95]

Answer:

qualified available

Explanation:

Qualified available Market refers to the situation when only customers with specific criteria are able to make a purchase. In most cases, those criteria revolved around age, gender, or group membership.

Alcochol is an example of qualified available market because it created a situation which only allow consumers older than 21 to make a purchase.

Other example would be Waxing salon.  Large portion of waxing salons only allow female customers to purchase their service (since the workers are also females and feel uncomfortable to give their service to male customers.)

8 0
3 years ago
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