Question

In a _____ distribution structure, an importer controls a fixed supply of goods and the marketing system develops around the philosophy of selling a limited supply of goods at high prices to a small number of affluent customers.
A. domestic
B. traditional
C. manufacturer-oriented
D. service
E. customer-oriented

Answer 1

Answer:

B. traditional

Explanation:

There is this term traditional structure which reflects any activity done in its oldest and modest manner.

Basically when an importer imports goods, then he shall hold the entire right to sell those goods further, through a person he wants. When an importer controls the supply, in terms he decides as to what quantity shall be ordered and then be sold through an agent or a proper marketing system, then the distribution structure is said to be traditional.

The correct option is B.