Convenience products like Coke are available almost everywhere in the United States. Thus, Coke uses intensive distribution, which is related to the strategy of making the product available at many different retailers.
This is a marketing strategy widely used by companies that supply non-durable consumer goods, which are those that are consumed quickly, such as food, beverages and medications.
Therefore, non-durable goods such as Coke need to be replenished quickly, justifying the company's intensive distribution strategy, which makes its products easily available to consumers, increasing its profitability and positioning.
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Answer: False
Explanation:
The statement in the question that a classified income statement has four major sections which are the operating revenues, cost of goods sold, operating expenses, and non-operating revenues and accounts receivables is not true.
It should be noted that a classified income statement is made up of the revenue, the expenses and the non operating revenues and expenses.
Explanation:
If I am hired as brand manager I would do the following:
Step 1: To conduct an analysis with Production team & Sales Team
This step serves as the base to understand the challenges, process and the victory achieved so far. The aim is to promote the product. So it is necessary to analyze the challenges from both production team and mainly with sales team. I would do an analysis and find possible ways to fix those.
Step 2: Conduct a training program associated with step 1
After analyzing the possible way, since I don't have a direct control over the team, I would conduct a training program and will list down ways to face the challenge and promote the product. It will be conducted as a "Knowledge-sharing session"
Step 3: Concentrate on advertisement too
The best way to reach the product is through advertising through the media. The best advertisement can attract people and bring business.
Step 4: Re-analysis: This is where an hand-holding process gets initiated and continue through out. Once again go back to step 1 and the process continues.
In the strategy implementation stage, there are certain things done to create and sustain a competitive advantage and this involves the definition of strategic goals.
<h3>What is Competitive Advantage?</h3>
This refers to the business situation whereby a company is able to outperform its competition.
Hence, we can see that when making strategic planning and implementation, there is the planning and making of contingencies for a meeting of set company goals to enhance the competitive advantage.
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Answer:
The correct answer is $1,881,600
Explanation:
According to the scenario, the computation of the given data are as follows:
Unit sells = 10,000 units
Growth rate = 12%
Selling price = $150 per unit
Costing = $100 per unit
So, we can calculate the budget sales revenue by using following formula:
Budget sales unit for quarter 3 = (10,000 × 112%) × 112% = 12,544
So, budget sales amount for quarter 3 = 12,544 × $150
= $1,881,600
