Style is considered less important because all different styles can still make someone feel a similiar way. Substance is more important because art is about how it makes a person feel
They had dark eyeliner around the eyes, typically had lots of hieroglyphics on and around them. Usually mummies of pharaohs and queens had headdresses and adornments showing their wealth and power. Their hair was typically a dark brown or black color and some pharaohs would have beards protruding from their chins. King Tut's sarcophagus is a very good example of these things.
