Question

The Platinum Platform, in Dubuque, Iowa, sells high-quality, unique bedding that is a real value to upscale homes in the area. No other company in its local area markets bedding of such quality and value. By offering this type of product, The Platinum Platform is utilizing a _____ strategy. Multiple Choice
A) cost-focus
B) uniquely focused
C) cost-leadership strategy
D) differentiation
e) focused-differentiation

Answer 1

Answer:

By offering this type of product, The Platinum Platform is utilizing a _____ strategy.

e) focused-differentiation

Explanation:

Focused-differentiation is the concept to identify the strategy of a business when they focus on the satisfaction of a small niche or market. It includes a low-cost strategy to penetrate the market and provide the best option available. It is a very effective strategy to build a customer base and start growing from hat established buying source.

Answer 2

Answer:

C) cost-leadership strategy

Explanation:

• The strategy of cost leadership is a business strategy that focuses on having a competitive advantage by the cost values, where the beddings are of unique quality and have a good scale, scope, and size and thus offer a good purchasing approach.

• For example, Walmart has succeeded around the world due to low coast strategy.