Question

rganizations exchange information internally and externally. External messages go to customers, vendors, the government, and other business partners. Internal messages travel upward to supervisors, downward to employees, and horizontally among workers. Understanding the different types of business messages and following the 3-x-3 writing process will help you write more effective professional messages. Direct claim messages are considered messages. messages include refusals and other types of bad news. A sales pitch is an example of a message.

Answer 1

The correct answer to this open question is the following.

Yo did not include options for this question. However, we can say the following.

A sales pitch is an example of a persuasive message.

A sales message, obviously, tries to sell something to consumers. To better accomplish this, the message has to be directed to the emotion of people. It has to move feelings or emotions so the consumer does not think, just act. In this case, the consumer feels good about the message, goes to the store and buy it. Or shop online.

If the message would be written in logical terms, then the consumer has the opportunity to think about it. What benefits does it include? Then, consumers use reason and logic.

That is why it is much better the Pathos approach, to use the emotional appeal to convince the audience.