The correct answer to this open question is the following.
Yo did not include options for this question. However, we can say the following.
A sales pitch is an example of a persuasive message.
A sales message, obviously, tries to sell something to consumers. To better accomplish this, the message has to be directed to the emotion of people. It has to move feelings or emotions so the consumer does not think, just act. In this case, the consumer feels good about the message, goes to the store and buy it. Or shop online.
If the message would be written in logical terms, then the consumer has the opportunity to think about it. What benefits does it include? Then, consumers use reason and logic.
That is why it is much better the Pathos approach, to use the emotional appeal to convince the audience.
