The apostrophe is used correctly in 'c'. All the other's use it as 'it's' rather than 'its;
Answer: No, being surrounded by negative influences can help a child succeed at life as well. The child would be able to see what happened to their friends/family who made bad choices and may be influenced to make different choices than them so they do not go down the same path as the friends/family. Being around positive or negative influences can impact a child but it is primarily the child’s decision whether they want to listen to the bad influences or not. The people you are around do not completely shape you into the person you are becoming or will become.
The main pro is that this is a worldwide initiative, so the message spreads everywhere - from the Third-World countries, to the developed countries, as no society is immune to mistreating and abusing women and children. The women and children who have been victims can feel that they are not alone and left to themselves. Also, this campaign is meant to contribute to the shift of the paradigm. Politicians and high officials are supposed to use the opportunity to talk about the issues.
However, there are also the cons, as in every campaign. First of all, in many countries, this campaign has turned into a celebration of women's rights, instead of being, first and foremost, an awareness-raising campaign that wants to change things for the better. Second, in some countries (such as South Africa), churches are included in the campaign - the same churches that probably wouldn't accept and help beaten or raped lesbians, for example.