Frito-Lay produces more than 20 varieties of chips. Suppose a retail store offers to stock five of Frito-Lay chips products in e

Question

3 years ago

14

Frito-Lay produces more than 20 varieties of chips. Suppose a retail store offers to stock five of Frito-Lay chips products in e

ach store across the country. Which marketing research technique would you recommend Frito-Lay use to determine the optimal variety of chips to stock in each store?

Business

1 answer:

Strike441 [17] · Answer 1 · 2022-08-29T05:43:47+03:00

Answer:

TURF Analysis--Total Unduplicated Reach and Frequency

Explanation:

TURF Analysis or Total Unduplicated Reach and Frequency Analysis, is a statistical research methodology that enables the assessment of potential of market research for a combination of products and services. It analysis the number of customers reached by a particular communication source and how often does that happen.