Question

A television commercial for a new car carefully analyzes the car's features and price, relative to other available models. The advertiser is attempting to follow the ________ route to persuasion. direct peripheral central indirect

Answer 1

Answer:

Central

Explanation:

If a television commercial for a new car carefully analyzes the car's features and price, relative to other available models. The advertiser is attempting to follow the central route to persuasion.

A central route to persuasion can be defined as the thoughtful consideration of an arguments, either content or ideas in a message.

In this scenario, the television company in its commercials used facts and data (car features and price) to actively convince potential customers of the car's worthiness relative to other available models. Therefore, the argument here is strong and is focused on the quality of the car.