Question

Gerald is assessing global entry strategies for his gourmet sandwich business. He doesn't want to take much risk, and he's willing to limit his control of international stores. Gerald is likely to use a _______ strategy.

Answer 1

Gerald is assessing global entry strategies for his gourmet sandwich business. He does not want to take a lot of risk and he is willing to limit his control of international stores. Gerald will likely use a(n) __________ strategy.

Select one:

a. direct investment

b. franchising

c. exporting

d. joint venture

e. strategic alliance

Answer:

b. franchising

Explanation:

For a food business like a gourmet sandwich business, the best global entry strategy Gerald will likely take that involves low risk and limit in control of international store is franchising strategy.

Franchising, which involves a contract that allows one company to use the brand and concept of another company, guarantees getting customers and retention of customers. The image of the product offered would be created in current and potential customers .