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ollegr [7]
3 years ago
12

The car rental company Hertz had a corporate objective to boost its market share by appealing to frequently traveling business p

eople. They created a new product called the Hertz Gold Club loyalty program. The Gold Club charges a higher price, and it remembers customers' car preferences and locations, provides fast pickup and drop-off services, offers premium services such as including a GPS navigation system in each car, and meets the time crunch of business travelers by having their cars ready and waiting with key in ignition for step in/drive off privileges without the paperwork typical of a car rental experience. From this example you can identity that Hertz has:
Business
2 answers:
BartSMP [9]3 years ago
7 0

Answer:

Used the marketing mix to achieve its marketing objectives

Explanation:

The car rental company Hertz had a corporate objective to boost its market share by appealing to frequently traveling business people.

1. They created a new <u>product</u> called the Hertz Gold Club loyalty program.

2.The Gold Club charges a higher <u>price</u>,

3. and it remembers customers' car preferences and <u>locations (place)</u>,

4. provides fast pickup and drop-off services, offers <u>premium services</u> (<u>promotion</u>) such as including a GPS navigation system in each car, and meets the time crunch of business travelers by having their cars ready and waiting with key in ignition for step in/drive off privileges without the paperwork typical of a car rental experience.

<u>From this example we can identity that Hertz has used the marketing mix to achieve its marketing objectives.</u>

<u>The scenario is comprehensive on the marketing mix because it started by creating a new </u><u>product</u><u>, charged a higher </u><u>price</u><u>, remembered customers preferred </u><u>places </u><u>and offered </u><u>promotion</u><u>al premium services; all in the bid to achieve the objective of boosting its market share.</u>

<u />

Mrac [35]3 years ago
5 0

Answer: The answer is Hertz has used the marketing mix to achieve the corporate objective of the business to boost its market share.

Explanation:

Marketing mix is the combination of elements a business used in order to achieve the greatest success in the market place. The marketing mix is otherwise known as the 4P's of marketing which includes

Product : This is the combination of product, services, or ideas that a business offer to the target market

Price : This is the amount customers has to pay to acquire a product or services.

Place : This is the channel of distribution to be used by the business to get the product or services to their customers.

Promotion : This is the combination of all activities that a business can used to bring to the notice of their customers the benefits that can be derived from the product or services the business offered to the target market.

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