Question

Adam and Jose are attempting to identify the bundle of product features most likely to attract customers. Jose argues that they should conduct a(n) _________, which involves comparing different combinations of attributes, and the customer simply determines which product combination sounds best, next best, and so on.a. focus groupb. interviewc. conjoint studyd. web survey

Answer 1

Answer:

Conjoint study

Explanation:

A conjoint study is also known as Conjoint analysis, it is a form of market survey or market research that helps a business to know how people interacts with their product and services based on the product's features, functions and benefits.

Conjoint study;

i. Helps to determine the preference level of an individual.

II. It also helps to determine realistic choices of customers or shopping task.

III. Helps to evaluate the psychological factors that consumers use when evaluating different features together.