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GenaCL600 [577]
3 years ago
9

Adam and Jose are attempting to identify the bundle of product features most likely to attract customers. Jose argues that they

should conduct a(n) _________, which involves comparing different combinations of attributes, and the customer simply determines which product combination sounds best, next best, and so on.a. focus groupb. interviewc. conjoint studyd. web survey
Business
1 answer:
vladimir1956 [14]3 years ago
3 0

Answer:

Conjoint study

Explanation:

A conjoint study is also known as Conjoint analysis, it is a form of market survey or market research that helps a business to know how people interacts with their product and services based on the product's features, functions and benefits.

Conjoint study;

i. Helps to determine the preference level of an individual.

II. It also helps to determine realistic choices of customers or shopping task.

III. Helps to evaluate the psychological factors that consumers use when evaluating different features together.

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Drivers of the growth of international acquisitions include all of the following except:_________.
Otrada [13]

Answer:

the desire to develop all of the required resources internally.

Explanation:

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3 years ago
Spin Cycle Architecture uses three activity pools to apply overhead to its projects. Each activity has a cost driver used to all
hammer [34]

Answer:

a. predetermined overhead rate for each activity

initial concept formation  = $3,310 per Project Change

design  = $3 per Square feet

construction oversight  = $1,130 per Month

b. Classification

unit-level activities :

design

batch level activities :

initial concept formation

Product level activities :

design<em> </em>

Facility level activities :

initial concept formation

construction oversight

Explanation:

This question requires application of Activity Based Costing (ABC) method of allocating overheads.

For each overhead a rate is determined as follows :

<em>initial concept formation </em>

Predetermined overhead rate = Overhead Cost / Number of Project Changes

                                                  = $52,960/ 16

                                                  = $3,310 per Project Change

<em>design </em>

Predetermined overhead rate = Overhead Cost / Square feet

                                                  = $420,000/ 140,000

                                                  = $3 per Square feet

<em>construction oversight </em>

Predetermined overhead rate = Overhead Cost / Number of Months

                                                  = $118,650/ 105

                                                  = $1,130 per Month

<em>Classification</em>

The way the activity is to be absorbed in costing determine its classification

5 0
3 years ago
The National Egg Association has been promoting the benefits of eggs for many years. It aims to educate customers about the nutr
aleksandrvk [35]

Answer:

Education-based marketing

Explanation:

Education-based marketing unlike traditional marketing which is done through selling-based messages, are done by sharing important information and facts that help customers make a good buying decision.

Education-based marketing is the sharing of knowledge with the purpose of building trust. <u>It is a strategy that establishes credibility and trust with your customers by using educational messages particularly on the benefits they stand to gain by  using a product or service.</u>

8 0
3 years ago
The compensation associated with executive stock option plans is:A. The book value of a share of the company's shares times the
Mekhanik [1.2K]

Answer:

The correct answer is letter "B": The estimated fair value of the options.

Explanation:

Employee Stock Options or ESOs are equity compensations given be firms typically to high-range executives. The company provides the workers with call options so employees can purchase the derivatives at a certain price and time. These types of compensations are useful as motivations for the employees to help them perform better in their duties.

5 0
3 years ago
(Cash dividends) Marshall Pottery Barn is a privately owned importer of Mexican pottery and garden supplies. The firm plans on p
zhannawk [14.2K]

Answer:

A.The impact on the balance sheet after the payment of the dividends is a reduction in current asset-cash by $8580 as well as a drop in equity-specifically retained earnings by the same amount.

B.Total assets (book and market values) will decrease by $8580 and equity and liabilities on the other hand will also reduce by $8580.

A.The accounting entries in respect of the dividend payment will be :

Debit Retained earnings $8580

Credit Cash                                       $8580

Explanation:

The dividends of $1.43 gives $8580 in total i.e $1.43*6000 shares

The impact of the dividend payment will be in terms of reduction in cash available for daily operations and reduction in funds attributable to shareholders.

3 0
4 years ago
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