Answer: introduce more differentiation
Explanation: Product differentiation is a method of using various tactics to make a product stand out from the rest of the similar products sold by a competitor, in an effort to make it more appealing to its customer base. This means differentiating the product so much, that it will make it more attractive for customers to buy. This can be anything from making the product's packaging more aesthetically appealing, including some form of a bonus/gift for purchasing the product (like getting a free toy in each cereal box) etc. In the end by applying product differentiation the one company will increase the customer benefits of purchasing this product from them, hereby gaining a competitive advantage over the other company.
Answer:
environment is the correct answer.
Explanation:
Answer:
True
Explanation:
The above statement is true as integrating marketing communication is a system that helps businesses to coordinate effectively within the organisations. Integrated marketing communication consists of various communication channels that assist to deliver a message in the most effective way possible. It also helps to form compelling messages for customers.
Answer:
The answer is option B) The Delphi technique is a useful way to gather opinions from experts who desire anonymity.
Explanation:
The Delphi method seeks to collate opinions from a diverse set of experts, and it can be done without having to bring everyone together for a physical meeting.
Since the responses of the participants are anonymous, individual panelists don't have to worry about the consequences of their opinions.
Consensus takes time since opinions are carefully analyzed, making the method very effective.
It is an exclusive process used to arrive at a group opinion or decision by surveying a panel of experts.
Experts respond to several rounds of questionnaires, and the responses are aggregated and shared with the group after each round.
The experts can adjust their answer each round, based on how they interpret the group response provided to them to assess.
The ultimate result is meant to be a true consensus of what the group thinks whilst retaining the anonymity of the respondents.