Accessibility to resources, its hunger for power, the competition between it and others, and great trade relations.
At that time, record sales, radio airplay and jukebox pick where the 3 ways of media diffusion for musicians. People would normally listen to music according to one of these 3 platforms according to their lifestyle and economic position. It is also known that certain music genres could be associated to one or another platform. Therefore, limiting the quantification of reproductions to only one platform would create a bias that would produce a distortion in the information presented.
To get it to raise funds to crush a rebellion :)