Images help tell a story where describing with words is either too lengthy, or practically impossible. For instance, you could have a map of a location and various arrows and other markings to describe movements of troops during a battle of the civil war. This is one example of many that you could have as an image on a website. Describing the troop movements with words only may be really difficult to do. Plus many people are visually oriented learners, so they benefit with images every now and then. Of course, it's best not to overdo things and overload the site with too many images. A nice balance is needed.
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This actually happened to me when I was supposed to be an expert. Answer one more question, log out and back in, and then you should be the next rank!
Hope this helps! Have a happy holiday!
