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MariettaO [177]
3 years ago
6

Developing the marketing mix and its budget are part of which step in the planning phase of the strategic marketing process?

Business
1 answer:
shepuryov [24]3 years ago
3 0

Answer:

The correct answer is: the marketing program.

Explanation:

The marketing program establishes the set of practices a company will handle to introduce and keep a presence within its market. Thanks to the marketing plan, firms can boost sales meaning increasing revenues. The marketing plan is not static, it shapes its condition according to the situation the market of the product or service offered is facing.

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The city of New Orleans has 200 advertising companies, 199 of which employ designers of normal ability at a salary of $100,000 a
zepelin [54]

Answer:

a. $700,000

b. 6/7 or 85.7%

c. No they will not.

Explanation:

a. Jacobs will earn the normal salary that the other designers in the other companies are getting in addition to the incremental income he brings to the company as a result of his talents.

Incremental income = Revenue with Jacobs - Revenue without Jacobs

= 1,000,000 - 400,000

= $600,000

Jacobs earnings = Normal designer earnings + incremental income

= 100,000 + 600,000

= $700,000

b. Economic rent is the excess amount that the company is paying Jacobs over what it should normally cost to get a designer.

Normal cost of designer is $100,000. Company is therefore paying an economic rent of $600,000.

Proportion of Jacobs salary that is economic rent = \frac{Economic rent}{Jacobs annual earning}

= \frac{600,000}{700,000}

= 6/7 or 85.7%

c. The company hiring Jacobs will not be making an economic profit because for them to make an economic profit they would have to be making more than the $400,000 that the other firms make. They cannot make this amount because for them to do so they would have to reduce the amount they pay Jacobs. If they do so, Jacobs would leave for greener pastures and then they would be making the same $400,000 that the rest are making.

8 0
3 years ago
On July 1, Goblette Company sold some machinery to another company. The two companies entered into an installment sales contract
malfutka [58]

Answer:

The value of all future payments discounted by the interest rate

Explanation:

Since the purchase of the asset is by installments to be paid in the future. The present value to be recognized is the sum of the future payments discounted at the predetermined interest rate.

The first payment due now will not have to be discounted but future payments will have to be discounted to ascertain the present value of the asset to be recognized in the balance sheet.

7 0
3 years ago
Read 2 more answers
The management team at electronics galaxy is evaluating whether or not to have sales staff wear uniforms on the showroom floor.
Delicious77 [7]

Answer:

b. Uniforms can help customers identify members of the sales staff

Explanation:

When evaluating whether or not to have sales staff wear uniforms on the showroom floor. What the electronics galaxy should consider about wearing uniforms is that "Uniforms can help customers identify members of the sales staff."

As customers come in to buy their products, they can quickly know the sales staff, and approach them to describe the type of. the product they came for and eventually buy the product if satisfied.

6 0
3 years ago
Becoming a manager means a profound transformation in the way people think of themselves, called personal , which includes letti
gregori [183]
The correct answer that will complete the sentence above after the word, personal is identity. It is because it is true that personal identity is the one responsible for an individual to let go of the attitudes that he or she holds deeply in a way of making way for another attitude that he or she will learn and that is new in his or her environment.
3 0
3 years ago
A proposed new investment has projected sales of $850,000. Variable costs are 60 percent of sales, and fixed costs are $174,000;
777dan777 [17]

Answer:

  • <u>63,700</u>

Explanation:

Sales:                                                 850,000

Variable Cost: (850,000*60%) =      <u>510,000</u>

Contribution Margin = 850k-510k= <em>340,000</em>

Fixed cost =                                       174,000

Depreciation =                                    <u>75,000</u>

Earnings Before Taxes =                    <em>91,000</em>

Taxes (30%) =                                    <u>  (27,300)</u>

<h3>Net Income                                 <u>63,700</u></h3>

3 0
2 years ago
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