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MariettaO [177]
3 years ago
6

Developing the marketing mix and its budget are part of which step in the planning phase of the strategic marketing process?

Business
1 answer:
shepuryov [24]3 years ago
3 0

Answer:

The correct answer is: the marketing program.

Explanation:

The marketing program establishes the set of practices a company will handle to introduce and keep a presence within its market. Thanks to the marketing plan, firms can boost sales meaning increasing revenues. The marketing plan is not static, it shapes its condition according to the situation the market of the product or service offered is facing.

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Prepare the financial statements for Smart Touch Learning for the month of December. Remember that the business started operatio
Rudiy27

Answer:

Smart Touch Learning

1. Income Statement

For the year ended December 31, 2016

Service Revenue                                  $27,600

Salaries Expense                        7,200

Depreciation Expense Furniture   100

Insurance Expense                       350

Utilities Expense                           380

Rent Expense                            2,000

Supplies Expense                          60    10,090

Net income                                            $17,510

2. Statement of Retained Earnings

Net income                   $17,510

Dividends                       (4,600)

Retained earnings       $12,910

3. Balance Sheet

As of December 31, 2016

Assets

Current Assets:

Cash                                             45,710

Accounts Receivable                     1,300

Office Supplies                                350

Prepaid Insurance                        1,050   48,410

Noncurrent assets:

Furniture                                       9,100

Acc. Depreciation - Furniture        (100)   9,000

Total assets                                              57,410

Liabilities and Equity

Current liabilities:

Salaries Payable                                       4,600

Unearned Revenue                                  4,400

Total liabilities                                           9,000

Equity:

Common Stock                                      35,500

Retained earnings                                   12,910

Total equity                                             48,410

Total liabilities and equity                      57,410

4. Statement of Cash Flows

Operating activities:

Net income                    $17,510

Add Non-cash flows:

Depreciation expense        100

Working capital changes:

Accounts Receivable      (1,300)

Office Supplies                 (350)

Prepaid Insurance          (1,050)

Salaries Payable             4,600

Unearned Revenue       4,400

Net operating cash    $23,910

Investing activities:

Furniture                     ($9,100)

Financing activities:

Common Stock          35,500

Dividends                    (4,600)

Net financing cash  $30,900

Net cash flows         $45,710

Explanation:

a) Data and Calculations:

SMART TOUCH LEARNING

Adjusted Trial Balance

December 31, 2016  

Account Title                                 Debit   Credit

Cash                                             45,710

Accounts Receivable                     1,300

Office Supplies                                350

Prepaid Insurance                        1,050

Furniture                                       9,100

Accumulated Depreciation - Furniture        100

Salaries Payable                                        4,600

Unearned Revenue                                  4,400

Common Stock                                      35,500

Dividends                                    4,600

Service Revenue                                   27,600

Salaries Expense                        7,200

Depreciation Expense Furniture   100

Insurance Expense                       350

Utilities Expense                           380

Rent Expense                            2,000

Supplies Expense                          60

Total                                        72,200   72,200

8 0
2 years ago
A holder of Rainbow Funds convertible bonds with a $1,000 par and a $1,100 price can convert the bond to 25 shares of common sto
omeli [17]

Answer:

22.22%

Explanation:

Currently Rainbow's stocks are priced at $36 per stock.

If the holder can convert his $1,100 bond into 25 stocks, that means that each stock should be worth at least $44 (= $1,100 / 25).

So the current stock price should increase by $8 (= $44 - $36) in order for a trade to be attractive, $8 represents a 22.22% increase (= ($8 / $36) x 100)

7 0
3 years ago
Breaking down the answer to the question: "Have you ever purchased a ticket online for an American Airlines flight?" into subgro
never [62]

Answer:

Demographic Segmentation

Explanation:

Demographic segmentation is a technique  used to  divide a large group of potential custoners in to groups  depending on their gender, age, location, etnia, income,  etc.

In this case AA  is segmentating based on gender or location (zip Code)

Demographic segmentation is based on demographic information of the customer and it helps to target the message in order to reach the relevant audience.

7 0
3 years ago
Question 3
Katyanochek1 [597]

Answer: Sole Proprietership

Explanation:

A Sole proprietership offers the best chance of decision making because decisions are made by one person, the owner.

Whereas:

A Corporation is a company and a company's decisions are made by mainly the chief executive Officer together many other board members hence there is no chance for quick decision making in a company since a lot of people have to approve of the decision.

A general and limited partnership consists of 2 or more owners hence a lot of people are involved in making the decision.

4 0
3 years ago
A call option on Jupiter Motors stock with an exercise price of $80 and one-year expiration is selling at $2. A put option on Ju
creativ13 [48]

Answer:

$70.85

Explanation:

Please see attachment.

7 0
3 years ago
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