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MariettaO [177]
3 years ago
6

Developing the marketing mix and its budget are part of which step in the planning phase of the strategic marketing process?

Business
1 answer:
shepuryov [24]3 years ago
3 0

Answer:

The correct answer is: the marketing program.

Explanation:

The marketing program establishes the set of practices a company will handle to introduce and keep a presence within its market. Thanks to the marketing plan, firms can boost sales meaning increasing revenues. The marketing plan is not static, it shapes its condition according to the situation the market of the product or service offered is facing.

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Shamas famous restaurants expects to pay a common stock dividend of $1.50 per share next year (d1). dividends are expected to gr
Tpy6a [65]

The company's external equity comes from those funds raised from public issuance of shares or rights. The cost of external equity is the minimum rate of return which the shareholders supply new funds <span>by </span>purchasing<span> new shares to prevent the decline of the market value of the shares. To compute the cost of external equity, we should use this formula:</span> 

Ke<span> = (DIV 1 / Po) + g</span> 

Ke<span> = cost of external equity</span> 

DIV 1 = dividend to be paid next year 

Po = market price of share 

g = growth rate 

In the problem, the estimated dividend to be paid next year is $1.50. The market price is $18.50 and the growth rate is 4%. 

<span>Substituting the given to the formulas, we need to divide $1.50 by $18.50 giving us the result of 8.11% plus the growth rate; this would yield to the result of 12.11% cost of external equity.</span>

8 0
2 years ago
If the Market Equilibrium Wage Rate is $105.00 and FC = $1500.00: A. The firm Shuts Down and hires no workers and loses $1500.00
Eduardwww [97]

Answer: B. The firm hires 45 workers and earns a $1200.00 Economic Profit

Explanation:

According to the table, when the Market Equilibrium Wage Rate is $105, the number of workers to hire would be 45 and the revenue would be $7,425.

If 45 workers are hired, they would cost:

= 45 * 105 per worker

= $4,725

Added to the fixed cost, the total cost would be:

= 4,725 + 1,500

= $6,225

The profit would be:

= Revenue - cost

= 7,425 - 6,225

= $1,200

3 0
2 years ago
Nexus Industries uses a standard costing system to apply manufacturing costs to its production process. In​ May, Nexus anticipat
Mama L [17]

Answer:

$33,700 (Favorable)

Explanation:

Note: Figures are not inputted. The missing figures have been figured out as below.

"<em>Nexus industries uses a standard costing system to apply manufacturing costs to its production process. In May nexus anticipated 2700 units with fixed manufacturing overhead costs allocated at $8.40 per direct labor hour with a standard of 2.5 direct labor hours per unit. In May, actual production was 3400 units and actual fixed manufacturing overhead cost were $23000.  What was nexus fixed manufacturing overhead volume variance in May</em>?"

Solution:

Budgeted fixed overhead costs = Units * Direct labor cost * Standard Direct Labor hours per unit

= 2,700 units * $8.40 * 2.5

= 2,700 units * 21

= $56,700

Fixed manufacturing overhead volume variance = Actual fixed overhead cost - Budgeted fixed manufacturing overhead costs

When Actual fixed overhead = $23,000 ,  Budgeted fixed overhead costs = $56,700

Fixed manufacturing overhead volume variance = $23,000 - $56,700

= $33,700 (Favorable) .

8 0
3 years ago
The _______ was a foreign policy embarrassment for the United States during the Kennedy Administration. 
mrs_skeptik [129]
The Bay of Pigs Invasion was a foreign policy embarrassment for the Kennedy Administration.
When John Kennedy assumed the presidency after Dwight Eisenhower, he was faced with the pressure to act on Cuban dictator Fidel Castro's growing relationship with the Soviet Union (yet another of US' formidable enemies).
His senior advisers urged him to authorize the attack on Cuba and initiate a movement to overthrow Fidel Castro. This played on Kennedy's foreign principle which is for Democratic countries such the US to show a strong force against dictatorships like Castro's. In April 1961, the invasion at the Bay of Pigs failed extremely. Castro was quick to mobilize his militia to counter Kennedy's botched plan. Aside from this, Kennedy made some worst decisions that nailed the coffin shut. Thus the Kennedy Administration suffered a lot of damage due to this failure. 

3 0
3 years ago
Read 2 more answers
Situation analysis is an ongoing process, referred to as __________.
Veronika [31]
<span>The answer is 'scanning the environment'. Environmental scanning is a process that systematically surveys and interprets relevant data to identify external opportunities and threats.</span>
3 0
2 years ago
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