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MariettaO [177]
3 years ago
6

Developing the marketing mix and its budget are part of which step in the planning phase of the strategic marketing process?

Business
1 answer:
shepuryov [24]3 years ago
3 0

Answer:

The correct answer is: the marketing program.

Explanation:

The marketing program establishes the set of practices a company will handle to introduce and keep a presence within its market. Thanks to the marketing plan, firms can boost sales meaning increasing revenues. The marketing plan is not static, it shapes its condition according to the situation the market of the product or service offered is facing.

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If you stare at a red patch and then look at a red apple, will your experience of the redness of the apple be stronger or weaker
Mashutka [201]
<span>If you stare at a red patch and then look at a red apple, your experience of the redness of the apple will be  weaker. 
</span>The reason is because staring at red patch fatigues red portion of red-green channel. Hering’s opponent-process model predicts this situation. The theory was <span>first developed by Ewald </span>Hering<span>.</span>
3 0
3 years ago
Read 2 more answers
King Company issued bonds with a face amount of $1,600,000 in 2015. As of January 1, 2020, the balance in Discount on Bonds Paya
zimovet [89]

Answer:

January 1, 2020

Bonds Payable                                          1600000 Dr

Loss on Redemption of bonds                 36800 Cr

     Discount on Bonds Payable                        4800 Cr

     Cash                                                              1632000 Cr

Explanation:

The redemption of bonds before the maturity usually requires a payment for redemption which is a certain percentage of its face value. It is usually higher than the face value. The above bonds are redeemed at 102 which means at 102% of the face value of the bonds. Thus, the cash paid to redeem the bonds is,

Cash = 1600000 * 102%  =  1632000

The bonds have a carrying value, which is the face value less discount or add premium, of,

Carrying value = 1600000 - 4800  =  $1595200

If they are redeemed for an amount in excess of the carrying value, they are redeemed at a loss.

The loss on redemption is,

Loss = 1595200 - 1632000 = $36800

5 0
3 years ago
A marketing manager targeting Generation Y should be aware that this group is turned off by:A) the "soft sell".B) overt branding
AysviL [449]

Answer:

B) overt branding practices

Explanation:

Generation Y is the group of people who were born between 1990s to early 2000s. Probably most commonly known as millennials.

Statistics shown that when it come to choosing a product, millennial tend to choose the individuals that they can trust/admire rather than overt branding practices. This is why online influencers market is really booming among this demographic.

On top of that ., They value the type of  advertisement that can objectively define the negative and positive characteristics of a certain product rather than advertising it as if it's 'the best product ever' like commonly done by most companies in the past.

7 0
3 years ago
Prepare the company’s direct labor budget for the upcoming fiscal year, assuming that the direct labor workforce is adjusted eac
bekas [8.4K]

Answer:

Answer for the question:

Prepare the company’s direct labor budget for the upcoming fiscal year, assuming that the direct labor workforce is adjusted each quarter to match the number of hours required to produce the forecasted number of units produced. (Round "Direct labor time per unit (hours)" and "Direct labor cost per hour" answers to 2 decimal places.)

is explained in the attachment.

Explanation:

Download pdf
7 0
3 years ago
Market size and growth of the total U.S. beer market was estimated to be around $106 billion. The total economic impact of the b
RUDIKE [14]

Answer:false

Explanation:

The current gdp of us is estimated to about $21427.1 billion.

So if beer market is estimated to be $106 billion, the percentage is ($106/$21427.1)*100

= 0.004947*100

=0.4947%

0.497% is not up to 2%

6 0
3 years ago
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