The objective function <em>is a mathematical formula describing the goal of production output corresponding to the maximization of production profits.</em>
It tries to maximize profits or minimize losses on the basis of a set of limitations and the connection between one or more variables of decision.
The limitations could relate to ability, accessibility, resources, technology and reflect the environmental limitations where the company operates.
Transactional Model is the model acknowledges that a message can be sent and received at the same time. It is a model that is commonly used for interpersonal communication wherein the transfer of information between sender and receiver where each take turns to transfer or accept information.