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<span>To make sure that readers are able to take note or remember the point of the essay, the most important thing to do is to order the ideas properly so it will be better understood. The order is essential because through this the readers and other audience will better grasp the idea of what is being talked about in the essay. </span>
Answer:
The paragraph first says what is being compared and contrasted, then it says what they have in common by using the word "both." The phrase "on the other hand" shows that they're being contrasted.
