H2Coast, an automobile manufacturer, produces fuel-efficient hybrid vehicles that are targeted toward high-end exotic-vehicle

Question

3 years ago

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H2Coast, an automobile manufacturer, produces fuel-efficient hybrid vehicles that are targeted toward high-end exotic-vehicle

collectors with ample leisure time. H2Coast most likely segments the consumer market based on ________ variables.
A. universal
B. demographic
C. psychographic
D. geographic
E. behavioral

Business

1 answer:

Aleks [24] · Answer 1 · 2022-03-06T07:43:00+03:00

Answer:

C. Psychographic

Explanation:

There are several ways to segment a market. The criteria to be used should serve to predict the behavior of the buyers.

Of the different criteria, psychographic behavioral variables are used when buying behavior is related to the personality or lifestyle of consumers, since they have different preferences and respond differently to offers.

In other words, people are grouped according to their lifestyle, activities, interests and opinions.

H2Coast, an automobile​ manufacturer, produces​ fuel-efficient hybrid vehicles that are targeted toward​ high-end exotic-vehicle

H2Coast, an automobile manufacturer, produces fuel-efficient hybrid vehicles that are targeted toward high-end exotic-vehicle