Question

H2Coast, an automobile​ manufacturer, produces​ fuel-efficient hybrid vehicles that are targeted toward​ high-end exotic-vehicle collectors with ample leisure time. H2Coast most likely segments the consumer market based on​ ________ variables.
A. universal
B. demographic
C. psychographic
D. geographic
E. behavioral

Answer 1

Answer:

C. Psychographic

Explanation:

There are several ways to segment a market. The criteria to be used should serve to predict the behavior of the buyers.

Of the different criteria, psychographic behavioral variables are used when buying behavior is related to the personality or lifestyle of consumers, since they have different preferences and respond differently to offers.

In other words, people are grouped according to their lifestyle, activities, interests and opinions.