An example of reinforcement would be a mother gives her son praise (reinforcing stimulus) for doing homework (behavior). The little boy receives $5.00 (reinforcing stimulus) for every A he earns on his report card (behavior).
To be able to communicate properly with others.
Its important because if you dont respect yourself how are you going to respect others a respect is important in the adult world because if you dont respect your boos he wont respect you and chances are that he might even fire you for that so this is my answer to your question
He wants to change the misconception that most slaves sing their lungs out because they feel happy.