Answer: There are several ways in which we can determine our marketing budget. Some of these are given below:
<u><em>1. Percentage of revenues:</em></u>
Under this method we usually take a fixed percentage of our revenues and further allocating this amount for marketing. We will choose the percentage that works best for us.
<u><em>2. Percentage of net sales:</em></u>
This method determines our marketing budget as a fraction of our net sales. This method will take a lot of trial and error to find the percentage that works well for our company.
<u><em>3. Industry specific:</em></u>
Nowadays, industries have specific projections as to the amount they will need to spend on marketing . The best way to get these numbers is to find a firm that represents our industry and ask them to provide us with averages. We can then refine the actual costs.
<em><u>4. Objective/task oriented
</u></em>
This is model that works by setting out goals, planning out the tasks and then estimating the cost for all of these tasks. It works greatly for firms who have a immense knowledge about measurements and information of their business processes.
