Question

Julie is developing a budget for her firm's IMC program. First she sets objectives. Then she chooses media, and finally she determines the cost for each product to be promoted. Julie is using the ________ method of establishing an IMC budget.

Answer 1

Answer:

These are the options for the question:

a. track and decode

b. objective-and-task

c. reach and frequency

d. rule-of-thumb

e. sender-receiver

And this is the correct answer:

b. objective-and-task

Explanation:

This answer is self-explanatory. Julie is using the objective-and-task method because she is first establishing a clear objective, and after that, she is determining the tasks that need to be done in order to attain that objective.

This is a very efficient method for budgeting because it is well-grounded in reality, and takes into account only those things that are essential to achieve a goal.