Gabriella's business hasn't been doing well. She has a retail store where she is selling dog treats, baby clothes, and high-end
athletic shoes. When people walk by her store, they're unsure of what she is selling. Based on the information provided, why might Gabriella be having difficulty?
Gabriella is having problems with her business because she does not specify her market area. That is, she does not specifically target a product or group of products, but sells different products that have nothing to do with each other. Therefore, buyers prefer to buy in specialized places in the same branch of products; For example, Gabriella sells high end athletic shoes, but does not accompany this product with other sporting goods. If instead of selling baby clothes, she sold sportswear, Gabriella would attract a greater number of customers willing to specifically buy sportswear, while offering complementary products capable of maximizing her sales.
