Answer: Marketing mix
Explanation:
Marketing mix is a combination of factors that are controlled by a company in order to influence the consumers to buy its products.
Marketing mix is a foundation model for firms, and it centered around the price, product, place, and promotion. Marketing mix is the marketing tools that a firm uses to achieve its marketing objectives in the market.
Answer: $756
Explanation:
Based on the information given in the question, the fee that should be charged to obtain a contribution margin of 18% will be:
Target fee = Variable cost/(1-Contribution Margin)
= $620/(1 - 18%)
= $620/(82%)
= $620/0.82
= $756
They should charge $756
Here are Six essential steps for developing consistent brand messages.
1. Get your facts straight – Do your homework. Make sure that the messages are accurate, grounded in data.
2. Remember Context is important – Does each message fit the strategy and mission of the organization, product or service? Don’t use gratuitous statements just because they may be popular at the time. For example who wouldn’t want to be green right now? Don’t just say you are green, if you chose to say it make sure it is accurate.
3. Create clear compelling rationale for the messaging strategy. When possible support the rationale with insights or other data.
4. Connect the stakeholders – Make sure the messages, promises, and benefits are appropriately vetted through the organization to ensure that all stakeholders are aware and able to deliver on any direct or implied promises to the consumer.
5. Test it. Show the copy or concept to unbiased target audience members. Are there subtle nuances you didn’t anticipate? It’s easy for marketers to assume the audience
6. Solicit feedback from touch points within the organization. For example customer service centers, front line staff etc. Use the feedback to improve future communications.
Answer: Recession; Depression; Peak ; Trough
Explanation:
The business cycle is the short-term movement of the economy as it goes in and out of recession.
A recession is the significant decline in the national output. Die to recession, there are less consumption by consumers and this negatively affects the national output.
A depression is a lengthy and deep decline in the output of an economy. When there's a long time contractions in economic activities, depression has taken place.
A peak is the highest point of output before the start of a recession. It is when growth and reached its maximum rate in an economy.
Trough is the lowest point of output when there is a recession. It is the lowest point when there's a decline in economic activities.
Answer:
The multiple choices missing from the question are:
a. $60,000.
b. $50,000.
c. $57,000.
d. $59,000.
Option D,$59000 is correct
Explanation:
The recorded cost of the equipment is made of purchase cost,the sales tax since it is not recoverable,shipping cost as well as the installation cost.
The recorded cost is computed thus:
Purchase price $50,000
sales tax $4,000
shipping $3,000
installation $2,000
total cost $59,000
The rationale for including shipping and installation costs is that asset cost should include cost of bringing the asset to current location(shipping) and condition(installation)
