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disa [49]
3 years ago
14

Proctor and Gamble (P&G) introduces a new advertising campaign in which they make many different commercials that each indiv

idually target a different market segment.
Which type of strategy is P&G implementing?

a)Undifferentiated targeting.

b)Selective targeting..

c)Multisegment targeting.

d)Concentrated targeting.
Business
1 answer:
IRISSAK [1]3 years ago
4 0

Answer:

Letter c is correct. <u>Multisegment targeting.</u>

Explanation:

The strategy of multisegment targeting is used by companies that offer different offers for each segment of the market, ie it is a way to advertise the same product in different ways to reach different types of audiences.

This is a marketing strategy that adds several benefits, since directing campaigns to the needs of each group of consumers is a way to create value and satisfaction, which ensures the gain of audience and loyalty. But this multi-segment marketing strategy is more expensive, and is generally used by large companies to be a profitable strategy indeed. It is also important that companies using this strategy have a product distribution and promotion channel accessible to each advertised segment and that the strategy is consistent with organizational values ​​and goals.

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During 2018, Raines Umbrella Corp. had sales of $715,000. Cost of goods sold, administrative and selling expenses, and depreciat
Dima020 [189]

Answer:Net Income/ loss= -$37,100

Raine's operating cash flow= $174,000

Explanation:

Net income/loss for Raines Umbrella Corp In 2018

Sales                                                        $715,000

less:  Cost of goods sold                        -$446,000

Administrative and Selling expenses        -$95,000

 Depreciation                                              -$140,500

 EBIT                                                             $33,500

less: Interest                                                  $ 70,600

Net loss                                                          -$37,100

B) Raine's operating cash flow:

= EBIT + Depreciation - Taxes( Since a net loss was recorded by Raines, yhere would be no taxes  

= $33,500 + $140,500 - $0

= $174,000

7 0
2 years ago
Assume that China imports a significant amount of coffee beans from Vietnam.
kari74 [83]

Option E , ASEAN trading bloc would reduce trade barriers between China and Vietnam

Explanation:

The Association is a national intergovernmental body of ten countries in Southeast Asia that promotes intergovernmental cooperation and facilitates the integration of its members and others in the Asian economy, diplomacy, defense, the army, education and social-culture.

In and beyond the Asia-Pacific region, ASEAN regularly engages with other countries. ASEAN is a major partner in the Shanghai Cooperation Organization and operates a global network of allies and dialog members, many of them considered a financial superpower and central Asia-Pacific co-operation union.

The ASEAN Secretariat is headquartered in Jakarta, Indonesia, and is involved in numerous international affairs, and holds diplomatic missions all over the world.

8 0
3 years ago
Suppose the economy is experiencing an output gap of –3%. a. Select each response that indicates how monetary policy or fiscal p
igor_vitrenko [27]

Answer:

Suppose the economy is experiencing an output gap of –3%

a. Monetary policy or fiscal policy can be used to raise actual output toward potential output when:

The government can increase its spending or reduce taxes, which will shift the IS curve to the right and increase GDP.

The Fed can reduce the interest rate, which will shift the MP curve down and increase GDP.

b. The policies identified in part a,

can be used together to raise actual output toward potential output.

Explanation:

Investment-Savings (IS) curve shows all the levels of interest rates and output (GDP) at which an economy's total desired investment (I) equals its total desired saving (S).  This equilibrium can be achieved at a level of interest rate that maximizes output.  The IS curve slopes downward, and to the right because at a lower interest rate, investment is higher, which produces more total output (GDP) for the economy.

7 0
3 years ago
When countries trade, their consumers have access to
irakobra [83]

Answer:When countries trade, their consumers have access to raw goods at cheaper prices, workers will produce better goods for export, and countries will become Richer..

4 0
3 years ago
Read 2 more answers
A real estate agent is considering changing her cell phone plan. There are three plans to choose from, all of which involve a mo
Anni [7]

Answer:

req 1)

Plan A

0.42 x 150 + 0.17 x 70 = 74.9

Plan B

0.52 x 150 + 0.15 x 70 = 88.5

Plan C  $80

req 2)

from 0 to 190 minutes Plan A

from 191 and beyond Plan C

req 3)

the proportion should be 1/6 daycalls and 5/6 evenings

Explanation:

150 day calls

70 minutes evening calls

Plan A

0.42 x 150 + 0.17 x 70 = 74.9

Plan B

0.52 x 150 + 0.15 x 70 = 88.5

Plan C  $80

2) A will be preferable to B as it has the lower cost

now at some point C will be better as the cost is a flat rate

80 dollars / 0.42 per minute = 190.47

3) 0.42X + 0.17Y = 0.52X + 0.15Y

a minute of daycall is 10 cent higher in plan B

while a minute of evening call is 2 cent lower

thus, to balance there was to be 5 times more evening call than day times:

1:5 1 + 5 = 6

the proportion should be 1/6 daycalls and 5/6 evenings

8 0
3 years ago
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