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disa [49]
3 years ago
14

Proctor and Gamble (P&G) introduces a new advertising campaign in which they make many different commercials that each indiv

idually target a different market segment.
Which type of strategy is P&G implementing?

a)Undifferentiated targeting.

b)Selective targeting..

c)Multisegment targeting.

d)Concentrated targeting.
Business
1 answer:
IRISSAK [1]3 years ago
4 0

Answer:

Letter c is correct. <u>Multisegment targeting.</u>

Explanation:

The strategy of multisegment targeting is used by companies that offer different offers for each segment of the market, ie it is a way to advertise the same product in different ways to reach different types of audiences.

This is a marketing strategy that adds several benefits, since directing campaigns to the needs of each group of consumers is a way to create value and satisfaction, which ensures the gain of audience and loyalty. But this multi-segment marketing strategy is more expensive, and is generally used by large companies to be a profitable strategy indeed. It is also important that companies using this strategy have a product distribution and promotion channel accessible to each advertised segment and that the strategy is consistent with organizational values ​​and goals.

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In the business gift-giving world, if a company gives a gift to a potential client for the purpose of influencing their behavior
gizmo_the_mogwai [7]

Answer:

Context, culture and content

Explanation:

Gift giving in business is common and also contentious. Business gifts are often for advertising, sales promotion, and marketing communication medium.

These kind of gifts are for the following reasons:

1. In appreciation.

2. In the hopes of creating a positive first impression.

3. Returning a favor or expecting a favor in return for something.

When it comes to considering appropriate business gifts it is helpful for one to think about the content of the gift, the context of the gift, and the culture in which it will be received.

Giving a gift to a potential client for the purpose of influencing their behavior is a form of Bribery.

7 0
3 years ago
At the end of the year, overhead applied was $42,000,000. Actual overhead was $40,300,000. Closing over/underapplied overhead in
scoundrel [369]

Answer:

Hence, closing over  overhead into Cost of Goods Sold would cause net income to increase by $ 1,700,000

Explanation:

Overheads are charged to units produced by the means of using an estimated overhead absorption rate. This rate is computed using budgeted overhead and budgeted activity level.

As a result of this, overhead charged to total units product might be over or under absorbed compared to the actual amount incurred.

Over applied overhead = Applied overhead - Actual overhead

                                     = 42,000,000 - 40,300,00 =  1,700,000

Over applied overhead = $ 1,700,000

The adjustment required is to reduce the cost of gods sold by the amount of over-applied overhead because the cost of goods sold figure is would have over charged.

Hence, closing over  overhead into Cost of Goods Sold would cause net income to increase by $ 1,700,000 because net income and cost of Goods Sold are inversely related.

4 0
3 years ago
The united states can use all its resources to produce 250 dvds or 500 shoes. china can use all of its resources to produce 30 d
Darina [25.2K]
It is two shoes. Leave a thanks if it benefited you!
8 0
3 years ago
Plzzz help (use attached photo)
myrzilka [38]

Answer:

Academic achievements. ...

Relevant coursework. ...

Clubs. ...

Sports and musical instruments. ...

Volunteer work. ...

Languages. ...

Computer skills. ...

Any kind of employment at all.

Explanation:

7 0
3 years ago
Compute the cost assigned to ending inventory using (a) FIFO, (b) LIFO, (c) weighted average, and (d) specific identification. F
masha68 [24]

Answer:

Closing Units =  (710 units - 490 units)= 220 units

a) FIFO : closing inventory = $14,040

   Mar 18 purchase 20 *$62 =$1,240

  Mar 25 purchase 200 *$64 = $12,800

b) LIFO : closing inventory = $12,780

Mar 1 opening = 90 * $52 =$4,680

Mar 18 purchase = 110 * $62 = $6,820

Mar 25 purchase = 20*$64 =1,280

c) Weighted Average Method (WAM) :

WAM= (Opening cost + purchases cost)/(opening units +units purchased)

       = ($7,800+$14,250)/(150+250) = $55.125 cost before Mar 9 sale

WAM(after the first sale) = ($4,961.25 +$6,820 + $12,800)/(90+110+200)

                                        = $61.45

Closing Inventory = $61.45*220 =$13,519

d) Specific Identification :Closing Inventory = $13,070

Mar 01 opening = 60 *$52 =$3,120

Mar 5 Purchase = 30*$57 =$1,710

Mar 18 Purchase = 40*$62 =$2,480

Mar 25 Purchase = 90*$64 =$5,760

Explanation:

The Question is incomplete. I have provided the missing part of the question below.

Date Activities Units Acquired at Cost Units Sold at Retail

Mar. 1  Beginning inventory  150 units  $52.00/unit    

Mar. 5  Purchase  250 units  $57.00/unit    

Mar. 9  Sales      310 units  $87.00/unit

Mar. 18  Purchase  110 units  $62.00/unit    

Mar. 25  Purchase  200 units  $64.00/unit    

Mar. 29  Sales      180 units  $97.00/unit

     Totals  710 units   490 units

5 0
3 years ago
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