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disa [49]
3 years ago
14

Proctor and Gamble (P&G) introduces a new advertising campaign in which they make many different commercials that each indiv

idually target a different market segment.
Which type of strategy is P&G implementing?

a)Undifferentiated targeting.

b)Selective targeting..

c)Multisegment targeting.

d)Concentrated targeting.
Business
1 answer:
IRISSAK [1]3 years ago
4 0

Answer:

Letter c is correct. <u>Multisegment targeting.</u>

Explanation:

The strategy of multisegment targeting is used by companies that offer different offers for each segment of the market, ie it is a way to advertise the same product in different ways to reach different types of audiences.

This is a marketing strategy that adds several benefits, since directing campaigns to the needs of each group of consumers is a way to create value and satisfaction, which ensures the gain of audience and loyalty. But this multi-segment marketing strategy is more expensive, and is generally used by large companies to be a profitable strategy indeed. It is also important that companies using this strategy have a product distribution and promotion channel accessible to each advertised segment and that the strategy is consistent with organizational values ​​and goals.

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Assuming the issuer does not default, can capital gains or losses be a component of the holding period return on a zero-coupon b
tamaranim1 [39]

Yes, because the bond's yield to maturity may have changed.

Do zero coupon bonds have a yield?

Without accounting for any interest payments, zero-coupon bonds always demonstrate yields to maturity adequate to their normal rates of return. The yield to maturity for zero-coupon bonds is additionally known as the spot rate.

What is the difference between a zero-coupon bond and a coupon bond?

Regular bonds, which also are called coupon bonds, pay interest over the lifetime of the bond and also repay the principal at maturity. A zero-coupon bond doesn't pay interest but instead trades at a deep discount, giving the investor a profit at maturity once they redeem the bond for its full face value.

Advantages Of Zero-Coupon Bond:

The Zero Coupon bonds eliminate the reinvestment risk. Zero-Coupon bonds don't let any periodic coupon payments, and hence a hard and fast interest on Zero Coupon bonds is guaranteed.

Learn more about zero coupon bond :

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3 0
2 years ago
George, a regional manager for a global corporation, is meeting with several upset managers from the Rome plant about Steve, who
Gnesinka [82]

Answer: Parochial

Explanation: A style of management in which the manager having decision authority considers every situation only from his or her own perspective is called Parochial management style. The parochial mangers are the one with illiberal thinking they only considers the situation on the pros and cons related to themselves.

In the above case study, as per the description of the assistant, we can conclude that Steve is a parochial manager.

4 0
3 years ago
Jacques and Kyoko Lalime live in Swarthmore, PA. Kyoko's father, Musashi, lives in Sweden.For each of the following transactions
Klio2033 [76]

Answer:

Explanation:

1. Kyoko gets a new video camera made in the United States: included in Consumption (C) account of the GDP

2.Jacques buys a bottle of Italian wine: included in Imports (M) account of the GDP because it is consumed in U.S soil but not produced there.  

3.The state of Pennsylvania repaves highway PA 320, which goes through the center of Swarthmore: included in government purchases (G) account of the GDP because repaves are paid by the state of Pennsylvania.  

4.Kyoko's father in Sweden orders a bottle of Vermont maple syrup from the producer's website: included in exports (X) account of the GDP because it produced in the U.S soil.  

5. Jacques's employer upgrades all of its computer systems using U.S.-made parts: included in the Investment (I) account of the GDP because it is capital expenditure.  

5 0
3 years ago
Quickie Inc., a perfectly competitive firm, currently maximizes profit by producing 400 units of output. If its marginal cost is
jeka94

Answer:

economic profit = $2000

Explanation:

given data

currently maximizes profit = 400 units

marginal cost = $25

average total cost = $20

to find out

earning economic profit

solution

first we get here Total revenues that is express as

Total revenues = currently maximizes profit  × marginal cost

Total revenues =  400 ×  $25

Total revenues = $10000

and Total cost will be

Total cost = currently maximizes profit  × average cost

Total cost = 400  ×  $20

Total cost = $8000

so economic profit will be

economic profit = Total revenues - Total cost

economic profit = $10,000 - $8,000

economic profit = $2000

8 0
3 years ago
Stephani Corporation has provided data concerning the Corporation's Manufacturing Overhead account for the month of May. Prior t
VashaNatasha [74]

Answer:

the manufacturing overhead for the month should be overapplied by $16,000

Explanation:

Given that

The debit to the manufacturing overhead is $53,000

And, the credit balance is $69,000

So, it should be overapplied by the

= $53,000 - $69,000

= $16,000

Therefore the manufacturing overhead for the month should be overapplied by $16,000

This is the answer but the same is not provided in the given options

7 0
3 years ago
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