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disa [49]
3 years ago
14

Proctor and Gamble (P&G) introduces a new advertising campaign in which they make many different commercials that each indiv

idually target a different market segment.
Which type of strategy is P&G implementing?

a)Undifferentiated targeting.

b)Selective targeting..

c)Multisegment targeting.

d)Concentrated targeting.
Business
1 answer:
IRISSAK [1]3 years ago
4 0

Answer:

Letter c is correct. <u>Multisegment targeting.</u>

Explanation:

The strategy of multisegment targeting is used by companies that offer different offers for each segment of the market, ie it is a way to advertise the same product in different ways to reach different types of audiences.

This is a marketing strategy that adds several benefits, since directing campaigns to the needs of each group of consumers is a way to create value and satisfaction, which ensures the gain of audience and loyalty. But this multi-segment marketing strategy is more expensive, and is generally used by large companies to be a profitable strategy indeed. It is also important that companies using this strategy have a product distribution and promotion channel accessible to each advertised segment and that the strategy is consistent with organizational values ​​and goals.

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You work for an advertising agency. You have been assigned to come up with an advertising campaign for a new brand of designer w
kaheart [24]

Answer:

The correct answer are: peripheral route; you do not have strong arguments for why your product is superior

Explanation:

The peripheral route, instead of examining the relevant arguments for the matter, individuals examine the message quickly or focus on simple indicators that help them decide whether to accept or reject the position advocated in the message. The elements that are peripheral to the arguments of the message are those that take center stage. These may include the communicator's physical attractiveness, the direct style of speaking, or the pleasant association between the message and the music that is heard in the background. Sometimes, the strength of the arguments is of secondary or almost null importance. Sometimes we lack the motivation, ability or time to reflect carefully. If we are disinterested, distracted or busy, we may not take the time to analyze the content of the message. Instead of analyzing whether the arguments are convincing, we will most likely follow the peripheral route, focusing on clues and indicators that activate automatic acceptance without too much cognitive processing. Peripheral processing allows communicators to design simple claims and messages to influence individuals. Although on many occasions this route may seem like the panacea of ​​contemporary persuasion, the truth is that a good part of it is also carried out through mechanisms that involve careful and reflective considerations of the message's arguments, since, as we have indicated, When people have some motivation or are able to process messages, they are not based exclusively on peripheral cues and signals, or necessarily fall into the tricks of the persuader. When processing peripherally, people always rely on simple rules, to make decisions, "heuristic." For example the "heuristic" that experts should be believed and only for this reason accept the recommendation of a speaker, the heuristic "if many people think that something is good, then it should be" or those of reputation, consistency and security apparent in the argument. Peripheral and superficial processing does not produce profound and lasting changes of opinion. The effects of surface processing are ephemeral but relevant enough to convince an undecided voter or push a consumer towards the purchase of one or another product.

6 0
3 years ago
The "four P's" of marketing are
Alex73 [517]

Answer:

Product characteristics, price structure, placement strategy, and promotional strategy.

Explanation:

The 4p's are product price place and promotion

8 0
3 years ago
Read 2 more answers
A recession is____.<br> Consecutive periods of deflation<br> Apex Financial Literacy
Anni [7]

A recession is when the inflation rate is low.. prices are falling dramatically in the market

4 0
3 years ago
Read 2 more answers
A strong internal control system will reduce the amount of substantive testing that must be performed.A ) True B ) False
Doss [256]

Answer:

A) True

Explanation:

The internal control structure deals with the rules, laws, procedures, practices that vary from company to company that are necessary to attain an organization's goals and objectives.

The substantive testing is an audit process aimed at checking the accuracy and reliability of the financial statements. To check if the financial statements are free from any errors, mistakes, fraud, etc. that can change users' decisions.

The financial statements should be relevant, reliable and finalize in all respects.

Therefore, a strong internal system will reduce the quantity of substantive testing required.

4 0
3 years ago
a consumer has $100 to spend on two goods X and Y with prices $3 and $5 respectively. drive the equation of the budget line​
kotegsom [21]

Answer:

3X + 5Y = 100

Explanation:

Given that a consumer has $ 100 to spend on two goods X and Y with prices $ 3 and $ 5 respectively, the equation that represents this distribution is the following:

3X + 5Y = 100

Thus, the consumer may consume different combinations of products, as long as the sum of both amounts is $100 as a final result. For instance:

3x20 + 5X8 = 100

60 + 40 = 100

3x5 + 5x17 = 100

15 + 85 = 100

5 0
2 years ago
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