Ethos is a way an author appeals to the reader/viewer. It is one of the 3 appeals...Ethos, Pathos and Logos
Ethos is based on credibility and building trust...so we are looking for facts or things that would make the author worth listening and a credible source.
Example:
Dentists across the world trust and use this toothpaste.
The fact that we know that dentists are endorsing this product adds to the appeal and credibility...it turn we trust it.
They are paid on cash money
She stops at nothing to see that her husband gets what is foretold to him
Answer: you’re in the wrong section you should put that in math.
Explanation: