Bruce is trying to sell his new "Bruce's Blend" of coffee to Starbucks. He met with the buyer and the buyer arranged for Bruce t
o serve a sample of his new blend to a group of 'tasters' who will taste the coffee and tell the buyer whether or not they think it is any good. These tasters are performing the role of ___________?
Bruce is trying to sell his new "Bruce's Blend" of coffee to Starbucks. He met with the buyer and the buyer arranged for Bruce to serve a sample of his new blend to a group of 'tasters' who will taste the coffee and tell the buyer whether or not they think it is any good. These tasters are performing the role of influencers for his business.
According to my research on the business decision making process, I can say that based on the information provided within the question these tasters are performing the role of influencers. These are people who have a higher level of knowledge in a specific field and influence the company on whether they should do something or not based on their input. Which in this case they will be telling Starbucks whether they liked Bruce's coffee which will influence Starbucks decision on whether or not to add it to the menu.
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