The word should be Lying. When you don't want to have undesirable responses or suffer undesirable consequences, you lie, that is, you invent fictitious circumstances. Example would be someone asks you do to something and you invent that you have something else planned even if you don't have anything planned.
True they all are focused around the overuse of whatever substance
Explanation: Alliteration and personification
"..The soft,sun-kissed sand" is alliteration. It has the same letter/sound at the beginning of the words. I think alliteration is used to enhance the adjectives (which are being used to enhance the noun).
Another one is personification (The wind is not actually hissing).