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ahrayia [7]
4 years ago
5

Which of the following refers to a process that first determines what information marketing managers need and then​ gathers, sor

ts,​ analyzes, stores, and distributes relevant and timely marketing information to system​ users? A. Database B. Marketing decision support system​ (MDSS) C. Marketing information system​ (MIS) D. Market research E. Market intelligence system
Business
1 answer:
Lapatulllka [165]4 years ago
3 0

Answer:

c. Marketing information system​ (MIS)

Explanation:

Marketing information system​ (MIS) -

It refers to the management of the information to help the marketing decision making process , is referred to as Marketing information system​ (MIS)  .

The information or the data is collected , stored and distributed accordingly , to make the process fast and efficient .

Hence , from the given information of the question,

The correct option is c. Marketing information system​ (MIS) .

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Management team of Wolverine Corp. is considering the purchase of a new piece of equipment. They believe that new equipment is m
muminat

Answer:

Wolverine Corp.

a. The accounting rate of return = 50%

b. The payback period = 6 years ($200,000 * 6)

c. The net present value = ($39,600)

d. The net present value at 15% = ($237,200)

Explanation:

a) Data and Calculations:

Initial investment cost in new equipment = $1,200,000

Annual incremental net income from cost savings = $200,000

Salvage value of the new equipment = $200,000

Estimated useful life of equipment = 8 years

Hurdle rate = 10%

a. Accounting rate of return = (($200,000 * 8 + $200,000) - $1,200,000)/$1,200,000

= ($1,800,000 - $1,200,00)/$1,200,000

= $600,000/$1,200,000 * 100 = 50%

NPV at 10% hurdle rate:

Initial investment = $1,200,000 * 1 = $1,200,000

Annual incremental savings:

= $200,000 * 5.335 =                        $1,067,000

Salvage value = $200,000 * 0.467         93,400

Total benefits                                     $1,160,400

NPV =                                                    ($39,600)

NPV at 15% hurdle rate:

Initial investment = $1,200,000 * 1 = $1,200,000

Annual incremental savings:

= $200,000 * 4.487 =                           $897,400

Salvage value = $200,000 * 0.327         65,400

Total benefits                                      $962,800

NPV =                                                  ($237,200)

4 0
3 years ago
Jimmy is an employee of Roofing, Inc., which is performing a contract for the federal government. Jimmy learns that Roofing, Inc
Bas_tet [7]

Answer:

An exception based on public policy.

Explanation:

Employment at will according to the United States is a doctrine that permits the employer and employee to work together in an indefinite period of time, whereas they are able to terminate their contract with any necessary fair clause.

In many counties around the world, employers always look for reasons to terminate or stop their employees from working, whereas an exception based on public policy negate this doctrine.

6 0
3 years ago
a common measure of implicit attitudes is the task. this assesses how quickly a person can label the valence of an attitude obje
marissa [1.9K]

"Evaluative priming" refers to how quickly a person can identify an attitude object's valence when it appears right after a positive or negative image.

<h3>Define the term evaluative priming?</h3>

A technique known as a "evaluative priming exercise" (EP) uses phrases or images to prime participants before asking them to sort the words (or images) onto categories to uncover the underlying links between concepts.

  • A measure of implicit attitude based on the fact that the speed of evaluating a target attitude object is accelerated by a prime (i.e., this same prior presentation of a different attitude object)
  • Evaluatively consistent the with target and inhibited by such a prime which is evaluatively inconsistent also with target.

Thus,  the task is a typical indicator of implicit sentiments. "Evaluative priming" measures how quickly a subject can categorize the valence of the an attitude item when it appears just after a favorable or unfavorable image.

To know more about the priming, here

brainly.com/question/23031661

#SPJ4

6 0
1 year ago
. Licensing occurs when: a. A licensee allows a licensor to use its intellectual property for a fee. b. A professional league pa
DedPeter [7]

Answer:

c. The owner of an intellectual property grants its use to a league in exchange for a fee.

Explanation:

Licensing occurs when: owner of an intellectual property grants its use to a league in exchange for a fee.

8 0
3 years ago
Read 2 more answers
1. Heather and Joe want the lowest interest rate for their residential mortgage. Which financial institution is designed to offe
gogolik [260]
By definition, a mortgage is loan that is used to purchase a property. The financial institutions can are designed to offer low interest rates on residential mortgages are commercial banks and loan associations. They often lead against the one-to-four family mortgages.
7 0
3 years ago
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