John treats instant noodles as cheaper goods and only is buying them because he has no choice but to buy them at that time.
Thus in his mind they are inferior goods to what he can buy when he has more money.
This concept could arise due to the brand marketing or the taste of the food or the simple marketing of it
The brands like that are marketed as cheap food so they are also being treated as such by the people who buy them as they understand the function of it as such.
The Zimmermann Telegram was a secret diplomatic communication issued from the German Foreign Office in January 1917 that proposed a military alliance between Germany and Mexico. If the United States entered World War I against Germany, Mexico would recover Texas, Arizona, and New Mexico