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emmainna [20.7K]
4 years ago
11

Entry is a good idea only if it has a higher payoff than alternative strategies. Use the following decision tree to decide wheth

er Apple should deter Dell from entering the market for very thin, light laptops. Assume that each firm must earn a 15 percent return on its investment to break even.
Answer the following questions with your response.
Should Apple deter Dell from entering? Why or why not?





Will Apple charge a high price or low price?





What profit will Apple and Dell get?
Business
1 answer:
svlad2 [7]4 years ago
3 0

Apple should charge $800 for it's laptop to deter dell from entering the market and earn 20% return on investment at this price.

<u>Explanation:</u>

Apple will earn profit if it charges $1000 for it's very thin ad light laptop. If apple charges this much amount and dell does not enter the market, then apple would be able to earn highest profit. But if dell enters the market, then apple will not be able to earn highest profit and it will have to split the market with dell, earning about only 16%.

But if apple charges $800, then dell will not enter the market because it will be a loss for it because it would be only able to cover 5% of it's return on investment. Thus it is best for apple to charge $800 to deter dell from entering the market. At this price, apple will get 20% of it's return on investment.

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Answer:

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This condition<em> can't be found</em> in the scenario above.

The denial that done by PepsiCo is justifiable because in a really competitive market, a company need to impose a strict requirement on which entities they should form a dealership relation with. If PepsiCo choose the wrong dealers, Its competitors could easily taken over the market and resulted in a huge amount of loss for the company.

7 0
4 years ago
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