You mind sending me the paragraph in the text they talking about ?
The writing prompt.
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To provide the story with conflict and keep the plot going.
Answer:
The cause will be an action someone did or didn't do and the effect would be the somewhat like the karma that happens.
Example:
I didn't water the plant's (cause) so the plants died (Effect)
The art of persuasion is using words to influence the b) pace, volume, tone, repetition, and imagery and actions of others.