Answer: Away from oneself and to the implements of the ceremony.
Explanation:
This is a cultural activity also called ''way of tea'' in Japanese, ''tea rite'' in Korean, ''art of tea'' in Chinese.
It is the ceremony that is representing a tea, how it is prepared, how others are drinking it and what ritual do they do.
They are saying the words while they are doing implements of the ceremony that people should look at and in that way they are drawing attention away from oneself.
