I would say her best bet would be to attend her local networking events put on by the Chamber of Commerce or start her own as networking can work miracles by pooling the knowledge of various colleagues. Myself I helped start a networking breakfast club and have found work through it and also helped others in the club to find work as well (engineers and geologists contracting and consulting).
Emphasizing your qualifications or adding new information.
They don't. Water was found and there are actually implications that if it doesn't exist nowadays, it might have historically existed long before there was even life on earth. There are theories that there was life on Mars millions of years ago way before earth had life.
