Question

Most middlemen have little loyalty to their vendors. They handle brands in good times when the line is making money but quickly reject such products within a season or a year if they fail to produce during that period. This is an example of problems associated with which of the following six Cs of channel strategy?
A. Character
B. Continuity
C. Control
D. Cost
E. Capital requirement

Answer 1

Answer:

B. Continuity

Explanation:

Rejection of a product by middlemen if they failing to produce within a year or season is one of the problems of continuity in channel strategy.

There are 6 C's of channel strategy. They are

1. Cost: This is the cost of developing and maintaining the channel.

2. Capital Requirement: This is the the investment required when a firm established its own sales force.

3. Control: This is the firms involvement in distribution. The more a firm get involved in distribution, the more control they have.

4. Coverage: This is the geographical location covered by a firm.

5.Character: This is the process of selecting a channel of distribution that best suits the character and product produced by a firm.

6. Continuity: This is the problem of middlemen continuing distribution when the firm moves out line.